ExplorOz Podcast Episode 3 : Building a Travel Business from Blogs to E-commerce

Wednesday, Oct 18, 2023 at 12:30

ExplorOz - David & Michelle

Embarking on a business venture is always a thrilling expedition, especially when it involves something you're deeply passionate about. In our case, it was about transforming our enthusiasm for travel into an impactful enterprise - the ExplorOz business.

Our journey started from humble beginnings. We found ourselves exploring different places and documenting our experiences. These were not just chronicles of our journeys but they served as the foundational bricks to our business. The real challenge, however, was figuring out how to monetize these experiences and cover ongoing costs, especially in the early days when monetization systems were not as evolved.

A major turning point for us was the creation of our e-commerce platform. We saw a demand for essential travel gear - maps, books, permits, GPSs, EPIRBS, and park passes - and we seized the opportunity. We became a one-stop shop for travelers, providing them with the tools and resources they needed for their adventures.

In parallel, we also developed a successful membership program that provided higher access and more features to our users. This membership system, coupled with advertising platforms, helped us generate a steady revenue stream that supported our business growth.

One of our biggest achievements was the construction of the EOTOPO, a Raster map set that redefined exploration. The EOTOPO, based on the Geo Science topographic maps, was a product of our licensing agreement with Geo Science. It not only strengthened our business but also revolutionized the way travelers navigated their journeys.

While building our business was not without its hurdles, we found that every bump in the road taught us invaluable lessons. We encountered challenges in the development of our Traveller app, a tool designed to shape the explorer’s travel journey. The brainstorming sessions, the process of transforming ideas into reality, and the market performance of the app - each of these aspects presented unique learning opportunities.

The evolution of our ExplorOz Business has been a rousing journey. From documenting our travel experiences to setting up user interaction systems, from creating an e-commerce platform to building a successful membership program, every step has contributed to our growth. The development of the Traveller app, our encounters with market realities, and our constant efforts towards business evolution - these are the tales of trials and triumphs that make our journey unique.

In retrospect, transforming our passion into an enterprise has been an exhilarating challenge. It's a testament to the fact that with determination, hard work, and a little bit of ingenuity, it's possible to turn dreams into reality. As we continue to navigate the highs and lows of our business journey, we look forward to sharing more of our experiences and insights with you.

In conclusion, building the ExplorOz business is a continuous odyssey. It's a journey of passion, perseverance, and growth. And as we continue to navigate this path, we remain committed to redefining exploration, one journey at a time.

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David (DM) & Michelle (MM)
Travelling fulltime in 2024
BlogID: 7829
Views: 962

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