ExplorOz Newsletter - Issue 33

• the Free Business Listings were not fully functional so were not useful to consumers
• to improve service to our site readers
• to encourage more 4WD/Tourism Business to list on ExplorOz
• to bring us one step closer to making ExplorOz fully searchable

• Our new methodology of providing free fully functional listings will encourage new business to list and these listings should be very useful to you in making informed choices and decisions about selecting a supplier to deal with.
• We need you to use our 4WD Business Search Engine - please use the links to make contact with these advertisers by email and website.
• Currently, only 100:1 users actually use ExplorOz to make contact with advertisers (measured by site statistics of links taken from listings to email/web links). So even though we have proven enormous site usage we still find it very difficult to sell advertising = generate income.
• The aim is that over time our 4WD Search Engine Database will be so extensive and useful to consumers that advertisers will recognise the need to be listed above their competitors. To achieve higher rankings, advertisers will need to pay for the priority listings.
• Please understand that we need a revenue stream to fund the provision of free information to you. Rather than make you pay for the service, we ask advertisers to pay to use our medium to promote themselves and their products to you - the largest single group of 4WD/travel consumers.

So, please start using our Business Search Engine and show the industry that ExplorOz is a worthwhile place to advertise!